More than 50 % of daily trips made by car are not longer than 2 km and a fifth of people even use their car for journeys of up to one kilometre. At European level, Slovenia is also at the top of the world in terms of car use and the amount of money spent on cars in the household. The high number of cars is also a cause of congestion on the roads, which is not only the fault of the transport infrastructure, but also of the excessive use of cars. This has led IPoP to develop campaigns to encourage active mobility. Active mobility, which includes walking and cycling or using electric scooters, is the ideal solution for traveling distances under five kilometres. In order to formulate the most suitable activities, we were first interested in what drives people to develop certain travel habits. We got answers to a few of our questions in an online survey carried out in the spring of 2020.
You can read more about the results of the travel habit study here.
In May 2022 IPoP – Institute for Spatial Policies has launched the Less than Two campaign, which aims to raise awareness among Slovenes about excessive car use and encourage them to make shorter daily journeys in an active way – on foot, by bicycle, scooter, skateboard. Videos highlight everyday journeys, most of which are less than two kilometres, that we make by car, explain why it is better to be active and what tricks to use to change your travel behaviour.
In the first episode of the video campaign encouraging active mobility over short distances Gašper Bergant looks for the most bizarre reasons for making short journeys by car.
Gašper Berganto is followed by Jernej Kogovšek in promoting active mobility. In his second video, “For less than two, the car is home”, he lists the many benefits of walking and cycling short distances.
In the third video, Jana Morelj uses Gašper Bergant as a model to show which equipment is essential for travelling “by two” in all weather conditions.
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The survey was carried out by Ninamedia. The Less than Two campaign was developed together with project partner D’Agency and the videos were shot by the production company Warehouse Collective. The Less than Two Campaign is an activity of the Life LIFE IP CARE4CLIMATE project (LIFE17 IPC/SI/0000072), an integrated project co-funded by the European LIFE Programme, the Climate Change Fund and the project partners.
