IPoP – Institute for Spatial Policies partnered with the TAM-TAM Institute to organize the international poster design competition on the topic of pedestrian-friendly cities of the future entitled Cities for Pedestrians! and received a total of 159 eligible works. Among them were 95 entries from abroad, even from as far away as Australia, India and Japan. According to the expert jury, the best work was created by Andrea Machara from Spain, who received an award of EUR 1,000. Her award-winning poster “Hodite” (“Walk”) is displayed in the Pešec.si online gallery and on 50 of TAM-TAM’s poster locations in eight Slovenian cities.
Images have a strong effect on people’s opinions and consequently behaviour, so it was our intent to organize the competition Cities for Pedestrians! depicting pedestrian-friendly cities in order to remind people that there are numerous reasons to choose walking. The competition aimed to encourage exploring visions of cities of the future that are not based only on technology and often lack a humanistic contemplation on sustainable urban development. Walking as a mode of transport is not just a form of sustainable mobility; because of the accessibility of services, walking should be a logical choice for everyone when running everyday errands in cities. It strengthens community ties, enables the development of local business and creative spaces, as well as contributes to overall health and a lower carbon footprint. “Changing human habits is best achieved through inspiring, an invitation to change and highlighting the positive consequences,” commented jury member Tine Lugarič on the meaning of the poster design competition. Such competition can play a significant part in awareness-raising and the empowerment of the broadest possible public, due to its visibility in public space and attractiveness of its results.
The Cities for Pedestrians! international poster design competition was part of an endeavour to deepen the understanding of walking as a transport practice, encourage change in mobility habits towards short-distance walking and create connections between organizations and stakeholders in the field of walking. Cities for Pedestrians! was organized by IPoP – Institute for Spatial Policies, who was also in the role of initiator of the competition, and the TAM-TAM Institute. It was part of the Promotion of Walking as a Means of Transport (Pešec) project, co-financed by the Ministry of Environment and Spatial Planning of the Republic of Slovenia. It is carried out by the IPoP – Institute of Spatial Policies as its head and CIPRA Slovenia, the Society for the protection of the Alps.
The expert jury of the Cities for Pedestrians! international poster design competition on the topic of pedestrian-friendly cities of the future reviewed a total of 159 eligible works. A total of 27 posters made it to the shortlist. From mid-June onward, they will be on display in the online gallery at pesec.si and available under the Creative Commons licenses for anyone interested in using them. In September, the selected shortlisted posters will be on display in the pop-up outdoor gallery in Ljubljana, as part of the European Mobility Week 2019.
“With the Cities for Pedestrians! Competition, we are addressing everyone that walking should be the first choice for short distances in the city. The creative and internationally rich response is a confirmation that more and more of us understand the meaning of human-friendly cities for societies of the future,” says Marko Peterlin, director of IPoP – Institute for Spatial Policies, which has been supporting communities towards sustainable urban development for 12 years, and leading the support platform for organizing annual Jane’s Walks in Slovenia for the past 9 years.
The competition was realised as part of the project Pešec (Pedestrian) which is co-financed by the Ministry of Environment and Spatial Planning of the RS within the tender for non-government organizations for the years 2018 and 2019. It is carried out by the IPOP – Institute of Spatial Policies as its head, and the CIPRA Slovenia, Society for the protection of the Alps.