CIPRA Slovenia commissioned IPoP – Institute for spatial policies to design and implement a workshop in a Slovenian high school that would provide foundation for a promotional material that could be put on a public bus or in a public space: a poster, sticker etc. IPoP formed a partnership with a designer Darja Klančar , designed and implemented a workshop that resulted in several promotional hooks.
Darja Klančar designed graphical material for the promotional material and dealt with copyright, too. The result were several graphic adds for public transport, for example. We ride on our own, not with mummy, was the hook of the campaign.